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SoMoConf: How to Create a “Thumb Stopping Visual Voice” on Instagram
With Instagram users uploading around 60 million photos each day, the photo sharing tool creates a great way for advertisers to reach consumers. PJ MacGregor, brand development lead at Instagram,...
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SoMoConf: Pinterest Working to Solve the Discovery Problem
Joel Meek, head of partner online sales and operations at Pinterest, talked about striving to “help people discover things they love with the hope of inspiring them to do things in the real world.”...
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SoMoConf: Facebook Digital Engagement is Uncorrelated to Offline Sales
The message from Ted Zagat of Facebook to advertisers is that clicks don’t matter. In fact, he went on to say that if the objective is offline sales, digital engagement is completely uncorrelated to...
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SoMoConf: Three Winning Social and/or Mobile Strategies
In advance of SoMoConf, we conducted a contest across all local media platforms to intentify the top three case studies for making money with social and/or mobile. Here are highlights from the three...
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SoMoConf: New LSA Database Houses Data from 200K Local Campaigns
This session with Jason Peaslee, founder of Thrive Analytics, and Hynek Stehno, VP of digital services at SMG Local Spectrum, started with a plethora of data points showing just how much of an impact...
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SoMoConf: When Done Right, Location Targeting on Mobile Drives Results
Given the rapid adoption of mobile devices and their growing usage, we heard about some case studies of executions with some compelling results. From a fashion retailer that ran a mobile campaign...
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SoMoConf: The Art of Managing a Client’s Social Media Presence
During this session, Beth Lawton, author of “Social Media & the Future of Audience Development,” and Shannon Kinney, founder of Dream Local Digital, gave some tips when it comes to managing social...
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SoMoConf: Radio, Newspaper, Directory Executives Weigh in on Social and Mobile
This panel consisted of executives from radio, newspaper and directory businesses and panelists described how each busienss is getting in the social and mobile game. Radio: Entercom Stephen Gibbons...
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SoMoConf: Capturing the Online Opportunity for this Year’s Holiday Season
The holiday season generates significant consumer spending and, according to Felicia Gardner, Bing evangelist, around $600B is spent during the season. Felicia went on to discuss the mobile...
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Top 5 Local Ad Stats of the Week: SoMoConf Takeaways
As many of you know, we hosted the Social + Mobile: Show Me the Money! Conference alongside the Local Media Association and Borrell Associates this week. With an agenda featuring social and mobile...
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